WHYS Research - Credentials

Betty Southgate is a full member of the Australian Market and Social Research Society www.amsrs.com.au, abiding by the research code of ethics and professional practice.

In recognition of her broad-based knowledge and experience in market and social research, highly professional standards, and commitment to maintaining and extending her standards, the Society has awarded her the accreditation of a Qualified Practising Market Researcher.

Prior to establishing WHYS Research, Betty has held senior research and consultancy positions at major research providers for over ten years, including seven years at ACNielsen Australia, Hong Kong and China.

She has applied her skills in a multitude of research applications for leading Australian and multinational organisations including industry icons.

Her professionalism is highlighted in the following sample of remarks from both research peers and clients:

qualitative research knowledge
"Betty's knowledge of qualitative research techniques and analysis was extremely thorough."

Managing Director, Research Supplier, Sydney

in-depth research
professionalism
"Thank you very much for your in-depth research and professionalism with our market research, also for your prompt customer service whenever we've needed anything. It's a pleasure working with you."

Research Manager, Pharmaceuticals Client, Sydney

communication skills
"Betty has proven herself very capable in managing large scale research projects. She was able to communicate effectively with people and co-ordinate projects around the Asia Pacific region."

Managing Director, Research Supplier, Sydney

moderating skills
business thinker
"A moderator who has demonstrated her capabilities in terms of managing to set a pleasant tone, to encourage participation, and to control groups. Proactive in probing and clarifying, and look for opportunities to use techniques such as laddering to enrich our learning from the groups. A good business thinker - develop and communicate her own point of view about what was learned from the groups and what this might mean in terms of business issues."

Research Manager, FMCG Client, USA

satisfied client
"Just a note to say many thanks for your debrief notes. The client was very pleased with the way the project went and a brief glance at your findings suggests that the whole project has been very well done. Thank you."

Regional Qualitative Director, Research Supplier, Hong Kong

contribution to business success
"I'd like to thank you for your effort and contribution to the success of our business - good work and fine spirit."

Managing Director, Research Supplier, Hong Kong & China