Copyright © 2007-2009 WHYS Research.  All rights reserved.                Last update: February 2009        
        
Contact: Betty Southgate        Call: 0422 656 870        International: +61 422 656 870
Email: whys@go.com.au        Post: PO Box 778, Lane Cove, NSW 1595, Australia
We adopt a result-oriented approach throughout the research process from planning and design through to generation of insights and recommendations:
Intelligence comes from knowledge.
Success springs from pursuing the knowledge
and utilising the intelligence.
Research Design
  • Listen to your research needs
  • Identify research objectives, information gap and actions to be taken
  • Customise design to answer specific objectives

Intelligence Generation
  • Adopt a non-directive, lateral  moderating/ interviewing approach
  • Use specialist techniques to enhance and enrich discussion
  • Answer research objectives with breadth and depth of insights

Intelligence Communication & Application
  • Provide detailed analysis to convey the full story
  • Conclude with succinct data and recommendations
  • Encourage management participation and ownership to maximise intake and application

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find out more:
WHYS Views on "Qualitative Research Industry Practice Guideline"
WHYS Research portfolio