Copyright © 2007-2009 WHYS Research.  All rights reserved.                Last update: February 2009        
        
Contact: Betty Southgate        Call: 0422 656 870        International: +61 422 656 870
Email: whys@go.com.au        Post: PO Box 778, Lane Cove, NSW 1595, Australia
WHYS Research is an innovative market and social research consultancy, with established qualitative research expertise.

Our goal is to provide effective research-based solutions to business, government and social institutions.

Our philosophy is to explore, understand and ultimately identify ways to answer the market and community needs, perceptions and desires.

Our methodology goes beyond the what, where and who.  We explore the WHYS, the reasons behind people's preferences, decisions and behaviours.
long term solutions
WHYS Research, Wise Decisions

Unveil the psychological, social and cultural reasons behind people's perceptions and attitudes
Identify the behavioural motivators and barriers
Discover and build a foundation of intelligence
Answer your immediate research needs
Inspire your long term strategic decisions
find out how we do it
WHYS Views, newsletter featuring research developments and management tips from WHYS Research:

Feb 09  Preparing for 2009 and Beyond
Nov 08  The Power of Life Values - A Holiday Experience
Aug 08  Researching Life Values
May 08  Market Research for Innovation, Survival & Growth
Feb 08  Marketing to Chinese
Nov 07  Social & Community Research
Aug 07  Qualitative Research Industry Practice Guideline
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subscribe to WHYS Views, a quarterly newsletter featuring research developments as well as business and management tips from a customer research perspective
Comments, ideas and suggestions on topics for future issues are welcome.  Please email whys@go.com.au with "WHYS Views feedback" in subject line or click link to feedback form.
More publications:

May 08  Leading Interactive Brands, Research News, AMSRS

find out more about Interactive Qual™, WHYS latest development and other specialties

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WHYS Research flyer
Bio of Betty W.H.Y. Southgate, director & principal consultant of WHYS Research